andThat! — Ashley Kalloo

CIRCULAR PROCESS
SBC ADVERTISING

Collaborated with illustrators and fellow designers to translate early ideas and brainstorming concepts into fully realized layouts for circular spreads. Worked closely with the team to paginate pages based on product priorities and visual storytelling, ensuring each spread highlighted key items while maintaining a cohesive flow throughout the piece.

After presenting concepts to the client and incorporating feedback, the approved layouts moved into production, where the team partnered with a photo studio to capture hero imagery for each spread as well as individual product silhouette shots. Once photography was completed, final images were returned to the design team to finalize layouts and prepare the piece for print and circulation.

Technology: Indesign | Photoshop