2023 Comfort Bliss® Strapless
lane bryant
Led design and execution of email, social, paid ad, and website creative for the Comfort Bliss Strapless Launch at Lane Bryant.
The campaign introduced a new bra under the Comfort Bliss umbrella, emphasizing effortless support, style, and confidence. Creative was crafted to align seamlessly with the in-store experience, maintaining a cohesive, fashion-forward aesthetic across all digital touchpoints.
Collaborated closely with cross-functional teams to ensure visual storytelling and design consistency while creating social-first content that highlighted product features and resonated with the brand’s community. By leading the digital execution, the campaign reinforced both the product promise and the Comfort Bliss brand identity across channels.
Technology: Photoshop
WEBSITE
SOCIAL
