MARCH 2015 MAILER
Dressbarn
Executed layout design for the featured direct mail piece supporting the Dressbar campaign launch at Dressbarn. The mailer showcased a curated selection of favorite dresses from the collection, highlighting key styles through thoughtful layout and strong typographic hierarchy. I led the layout and typography for the piece, creating a clear, engaging design that balanced product storytelling with an elevated retail aesthetic for the launch.
Events & Sweepstakes materials
Dressbarn
Dressbarn partnered with O, The Oprah Magazine for a sweepstakes campaign that sent two winners to New York City for a day of fashion and free dresses. The experience included a styling session with Adam Glassman, Creative Director of O, The Oprah Magazine, who hand-selected dresses from the Dressbar collection.
I designed event assets for the sweepstakes experience as well as additional in-store events supporting the Dressbar launch. One of the featured events took place at the flagship store with sponsorship from Benefit Cosmetics and styling by Phillip Bloch. The creative approach remained minimal and clean, allowing the excitement of the partnership and the event experiences to take center stage while keeping the messaging clear and impactful.
DRESS OBSESSED SWEEPSTAKES
GET YOUR DRESS ON EVENT
GIRLS DAY OUT EVENT MATERIALS
