LGbTQ+ Campaign 2024
lane bryant
Led brand development, concept, art direction, and execution for the LGBTQ+ Campaign at Lane Bryant.
The campaign spanned social, email, and key on-site digital touchpoints, centering authentic representation and expressive visual storytelling. Creative translated inclusivity into bold, fashion-forward visuals that felt celebratory, intentional, and aligned with the brand’s values. I led the creative vision from ideation through execution, collaborating across teams to ensure a cohesive and meaningful experience across platforms. Social-first storytelling and thoughtful art direction helped craft a connected digital journey that resonated emotionally while maintaining a polished, editorial aesthetic.
Technology: Figma | Canva | Photoshop | Illustrator
CAMPAIGN LOCK-UPS & IMAGERY
SOCIAL
