MYSTERY EVENT Campaign
THIRTY-ONE gifts

Concepted, designed, and art directed the Mystery Event promotional campaign for Thirty-One Gifts.

The campaign leaned into the excitement of surprise and discovery, using playful, curiosity-driven visuals to build anticipation around the event. Creative spanned digital touchpoints and promotional assets, blending bold graphics with the brand’s signature personality.

Collaborated with cross-functional teams to ensure the campaign felt cohesive across channels while guiding the visual direction to maintain a polished, engaging brand experience that encouraged customer participation and excitement around the event.

Technology: Photoshop | Illustrator | Adobe After Effects