Smart lift launch 2025
lane bryant
Designed email, social, and digital ad creative for the SmartLift Campaign Launch.
The campaign supported the launch of a bra developed over four years of real-life fittings and intentional design, created in direct response to consistent customer demand across social comments, in-store feedback, and online reviews. Creative storytelling highlighted in-the-moment visuals from the making of the bra, balancing craftsmanship with culturally relevant social trends.
Collaborated closely with cross-functional partners to concept and execute social-first creative, contributing video editing alongside static design. The launch also centered authentic reviews from women who participated in the wear-tester program, reinforcing trust in the product’s fit and comfort while grounding the campaign in real customer experience across all digital touch-points.
Technology: Figma | Canva | Photoshop | Illustrator | Capcut | Adobe After Effects
HOMEPAGE & EMAIL
SOCIAL & Paid Ads
